Automations

Recipes: speed to lead, missed calls, quote follow-up and win-back

Most recipes have a matching template under + New Automation > Start from a template. Templates start paused: check the wording, then click Activate.

#### Reply to new leads in seconds

  1. Trigger: New Lead Created. Optionally limit it to certain lead sources or services.
  2. Action: Send SMS with no delay, for example "Hi {first name}, thanks for reaching out to {business name}! We'll be in touch shortly."

It runs for leads from your lead forms, Facebook and Instagram, inbound webhooks, Webflow, the online shop and leads you add on the web. Template: Welcome New Lead. To have the Lead Agent reply instead, use AI Instant Lead Response.

#### Text back a missed call

  1. Trigger: Missed Call. It runs as soon as a call to your business number goes unanswered.
  2. Action: Send SMS, for example "Sorry we missed your call! How can we help? Reply here and we'll get right back to you."
  3. Turn on Capture the reply into the CRM to save the caller's name when they reply.

Template: Missed Call Text-Back. Unknown callers are saved as leads, so leave the first name out of this one.

#### Follow up on a sent quote

  1. Trigger: Days After Date, record Quote, date Sent at, for example 3 days.
  2. Add a filter with Quote not accepted yet.
  3. Action: Send SMS or Send Email with the quote link.

Or use Repeat Until Goal: the Nudge Sent Quote (until accepted) template follows up every few days until the quote is accepted.

#### Chase an unpaid invoice

Use the Chase Unpaid Invoice (until paid) template, or Days After Date with the invoice's Due date.

#### Thank customers after a job

Trigger Job Completed, then Send SMS with a 1-day delay. Add Send Care Instructions for aftercare.

#### Win back customers and lost leads

  • Customers due for service: Service Reminder Due, set Remind After (for example 12 months since their last visit) and choose Repeat every interval or Send once per visit. Template: Email: Win-Back After 12 Months.
  • Lost leads: Lead Status Changed with To Status set to your lost column, then a message after a delay of a few weeks.
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