Before your first campaign (shop owner)
Campaigns send from the shop's own email domain, so the owner connects it once:
- Go to Settings, then Email, and choose Custom Domain.
- Follow the guided steps: Create a Resend account and API key, Add and verify your domain (add the DNS records shown, then Check DNS), Choose who emails come from, and Check it works. Getting customer replies in Wrapstart and tracking bounces are optional extra steps.
Until the domain is connected, the campaigns page shows a reminder with an Open email settings button.
Create a campaign
- Open More, then Email Campaigns, and click Create.
- Describe the campaign to the AI: What do you want this campaign to do?, which services, any offer code and end date, and Who gets it? (Customers, Leads, or both). Click Build my campaign, then Open in builder.
- Prefer to start yourself? Click Start without AI and pick a template: Limited-time offer, New service launch, Project showcase, Monthly newsletter, We miss you, Maintenance reminder, Review request or Blank.
The builder has three steps:
- 1. Content: drag in blocks (heading, text, image, button, services, before and after photos, offer or coupon, referral, social links, columns and more). Set the Subject line and Preview text under Details. Use Preview to check desktop and phone.
- 2. Audience: choose Send to, then narrow it with filters such as tags, services they've had, last visit, amount spent, city or vehicle. The live count shows how many people will get it. Click Save as segment to reuse an audience.
- 3. Review & send: work through Before you send, click Send test to email yourself, then choose Send now or Schedule for later.
Under Options, turn on Test two subject lines to A/B test subjects and let Wrapstart pick the winner. Resend to people who didn't click sends a follow-up automatically.
Who receives it
Wrapstart only emails people the shop is allowed to market to: anyone who opted in, customers who paid in the last 4 years, and leads from the last 4 years. In Canada those limits are 2 years for customers and 6 months for leads. Anyone who unsubscribed, bounced or reported spam is always left out. Every email carries an Unsubscribe link.
See what it earned
Open a sent campaign to see its Campaign report: delivery, open and click rates, the links people clicked, and What it earned (revenue, bookings, quotes accepted and replies). A booking, accepted quote or payment counts when it happens within 14 days of clicking.