Get ready to send email campaigns

Email Campaigns sends marketing emails, like newsletters, offers and "we miss you" emails, to your customers and leads. Open it from More in the sidebar, in Marketing. It's part of the Dominator plan, and anyone on your team with access to Automations can use it.

Send from your own domain

Campaigns go out from your own email domain, so they reach the inbox and replies come back to you. Until your domain is set up, the page says "Campaigns send from your own email domain."

1. Click Open email settings (or go to Settings, then Email). Only the account owner can do this.
2. Set Email Sending Mode to Custom Domain.
3. Follow the six steps on the page. They add a few records to your domain so email providers trust your emails.
4. Finish step 6, Turn on tracking.

Who can get your campaigns

Wrapstart only emails people who are allowed to get marketing email. That means:

• Anyone who ticked the email opt-in box: on a lead form with the Email marketing opt-in field, when accepting a quote or proposal, in the Client Portal, or when booking on your Online Shop.
• Customers who paid an invoice in the last 4 years (2 years for shops in Canada).
• Leads from the last 4 years (6 months for shops in Canada).

Wrapstart never emails people who unsubscribed, addresses that bounced, or people who marked one of your emails as spam. Each person gets at most one campaign email every 16 hours.

Every campaign ends with your business name, your address and an unsubscribe link. This is required by law, so it can't be removed.

Sending to a big list

A new domain has to build trust with email providers. On your first day of sending, Wrapstart sends up to 200 emails, then doubles that each day. Everyone still gets the email; a big list just takes a few days. If more than 0.3% of people mark a campaign as spam, or more than 5% of addresses bounce, Wrapstart pauses it to protect your domain. Clean up your list before you send the next one.

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